This section explores the lived experiences of content creators. Through their personal stories — from their creative beginnings, moments of burnout and negotiating audience expectations, to the pursuit of authenticity, they reflect on what it truly means to build influence today.
Personal Growth
I’ve always been someone who loves to share. When I first started my account, it was purely to document and share my creative work: dubbing, filming and songwriting. I typically avoid posting pictures of myself to keep the focus on my work rather than my appearance, as there are plenty of attractive people out there.
Making content isn’t about money for me. It’s more about personal growth. Through content creation, I’ve met many interesting people, like voice actors, podcasters and musicians. This year, as I approach 30, I decided to take my account more seriously and see what I could achieve. The result is positive. My followers have surged from around 5,000 to 30,000, and what makes me happiest is that they appreciate my work.
As my followers have grown, I’ve become more careful when posting photos with friends to protect their privacy. I avoid swearing and inappropriate content, mindful of younger audiences. I’m cautious about uploading my own photos too, as I sometimes struggle with appearance anxiety. Being a KOL is actually quite tough, because you inevitably care about how others see you.
The market is oversaturated. Algorithms can overlook even good content, and pursuing KOL work solely for money is unwise; it’s unstable, and disappointment often follows.
I think that the market is oversaturated. Algorithms can overlook even good content, and the fact that most Hong Kong influencers speak Cantonese limits our reach. While many Gen Zs chase viral trends and attention-grabbing posts, they don’t plan for long-term content. I believe pursuing KOL work solely for money is unwise; it’s unstable, and disappointment often follows.
Creating dubbing videos can be exhausting; I’ve stayed up all night just to finish one. Filming vlogs abroad is no easier. Even if I have no interest in a place, I still push myself to go and end up spending so much time on my phone. I often find it hard to truly experience and appreciate the scenery around me.
I hope to promote Cantonese dubbing. There used to be so many classic TVB dramas, but now few people pay attention to the beauty of this language. Using one’s voice to express and communicate can be very powerful.
To young creators, I’d say: don’t chase empty hype, don’t compare yourself with others. Be authentic, think for yourself. If you believe something is worth doing, then do it.